Stanley Edgar is Chairman of SERE Holdings, one of Northern Ireland’s largest, award-winning family companies. In 1990, Stanley established SERE Motors, which grew from £0 to £40m turnover in its first six years, winning multiple industry awards including being one of the first Northern Ireland businesses to be recognised by the Sunday Times Fast Track award.

For over 30 years, SERE Motors has been a leading Northern Irish new and used car dealership for many popular car brands. SERE Motors has always offered hundreds of quality used cars from all manufacturers and operates a very reputable service and parts department in both its Belfast ad Lisburn locations. Our customer focused approach and competitive pricing on hundreds of regularly rotated new and used cars has created a loyal following of car buyers over the years.

SERE Group History
sere motors history

THE NAME ‘SERE’

SERE is often mispronounced. It is in fact the initials of both Stanley Edgar and his wife Rosemary. The correct pronunciation is S - E - R - E. Not “Seer” which we hear all too often! Our family-run, award-winning dealership has become a familiar name across Northern Ireland and our recognised logo has been visible across thousands of car rear windshields over the years. The SERE logo has evolved into a modern design, combining its heritage with a contemporary visual identity. Our aim was to evolve the current SERE logo whilst emphasising who we are and what we do. The new design pays homage to SERE, whilst giving a fresh, bold new look that will appeal to both our established and loyal customer base, and speak to new audiences.

 

Have a question for us? Get in touch.
Sales enquiries: info@seremotors.com
Media enquiries: Marketing@seremotors.com

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Our Locations

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SERE Group Head Office

7-13 Boucher Rd
Belfast
BT12 6HR
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